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II



Coca-Cola is the most popular & highest selling soft drink in history, as well as the best known product in the world. From a humble beginnig in 1886, it is now the flagship brand.

The famous Coca-Cola logo was created by John Pemberton's bookkeeper, Frank Mason Robinson, in 1885.Robinson came up with the name and chose the logo's distinctive cursive script. The typeface used, known as Spencerian script, was developed in the mid-19th century and was the dominant form of formal handwriting in the United States during that period.

Robinson also played a significant role in early Coca-Cola advertising. His promotional suggestions to Pemberton included giving away thousands of free drink coupons and plastering the city of Atlanta with publicity banners and streetcar signs.

Before



1887-1890's



1890-1891



1941-1960's



1958-1960's

1969

2003

 

  

2007





 

2011



 For more info, click on either the links below

 125 years of Coca-Cola Logos - Coke UK

Coca-Cola Logo Evolution - Bored Panda

Major Sub Brands:

 



JV with Nestle, that was a surprise



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nRpaliGga - (n) Emblem or mark of Loyalty

What is a Logo?

A symbol or other small design adopted by an organization to identify its products, uniform, vehicles, etc

Synonym: Emblem, Badge, Icon, Signal, Stamp, Symbol

A post after 3+ years... All thanks to stints away from home, lonely evenings in a hotel room & most importantly

1 evening at my cousin's place in Delhi... This post and the ones to follow are dedicated to my 2 lovely nieces for inspiring this topic & my Akka for urging me to restart my blog...

A story that has been intriguing me for quite sometime... and of late maddening me with the host of Logo Quizzes floating around on the Android Market oops!!... Google Play, like most people I've been driven to the point of madness by those logos that seem so familiar yet so maddeningly out of reach!!!

I

One of the most recognizable logos in the world, 

The Nike Swoosh,

 is the symbol of the athletic shoe and clothing manufacturer Nike Inc,an American multinational corporation that is engaged in the design, development and worldwide marketing and selling of footwear, apparel, equipment, accessories and services.

The Nike "Swoosh" was created in 1971 by Carolyn Davidson, while she was a graphic design student at Portland State University.

In June 1972, the first running shoes bearing the Swoosh were introduced at the U.S. Track and Field Olympic Trials in Eugene, Oregon. Until 1995, the official corporate logo for Nike featured the name Nike in Futura Bold, all-cap font, cradled within the Swoosh. In 1995, Nike began using the stand-alone Swoosh as its corporate logo, and continues to use it that way today.

Before

Subsidiary Companies 

Air Jordan

Hurley

Did you know: 

• Carolyn Davidson charged Phil Knight (Phil Hampson Knight is the co-founder & chairman of Nike Inc.) $ 35 for her design, 

• In September 1983, Knight gave Davidson a golden Swoosh ring with an embedded diamond, and an envelope filled with an undisclosed amount of Nike stock to express his gratitude.

• "I don't love it," Knight told her, "but I think it will grow on me." - Phil Knight to Carolyn Davidson after their final decision on the Swoosh