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Coca-Cola is the most popular & highest selling soft drink in history, as well as the best known product in the world. From a humble beginnig in 1886, it is now the flagship brand.
The famous Coca-Cola logo was created by John Pemberton's bookkeeper, Frank Mason Robinson, in 1885.Robinson came up with the name and chose the logo's distinctive cursive script. The typeface used, known as Spencerian script, was developed in the mid-19th century and was the dominant form of formal handwriting in the United States during that period.
Robinson also played a significant role in early Coca-Cola advertising. His promotional suggestions to Pemberton included giving away thousands of free drink coupons and plastering the city of Atlanta with publicity banners and streetcar signs.
Before
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| 1887-1890's |
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| 1890-1891 |
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| 1941-1960's |
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| 1958-1960's |
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| 1969 |
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| 2003 |
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| 2007 |
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| 2011 |
For more info, click on either the links below
Major Sub Brands:
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| JV with Nestle, that was a surprise |
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